JJR is poised for action and joins hands with Israeli enterprises to help rural revitalization.

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On February 11, 2023, Eliav Ashkenazy, Director and Deputy CEO of the High-tech Technology Department of Israel Rivolus Company, visited and inspected JJR and Wen Biaotang, Chairperson of JJR Technology Group, received the general manager of the Asia-Pacific Division.

High-tech Minister and Deputy CEO Eliav Ashkenazy and his party first visited the factory of Naandangi (China) Agricultural Technology Co., Ltd., the first Sino-Israeli joint venture in Nanning High-tech Zone, and then went to JJR Technology group company for exchanges and discussions.

Wen Biaotang, chairman of JJR Technology Group, warmly welcomed the visit of Eliav Ashkenazy and his party. He said that Israel is a country in a leading position in the global agricultural field. Rivulis is a large irrigation company from Israel and the inventor and manufacturer of high-performance drip irrigation and micro-sprinkler irrigation products. The company attaches great importance to agricultural cooperation with Israel.

The joint stock company established by JJR Technology Group and Israel’s Naandangi Irrigation joint stock company in Nanning in 2018 has been committed to producing efficient and water-saving irrigation products. JJR also gives full play to its years of experience in the Chinese market and seizes the development opportunities of modern agriculture. This is a successful example of cooperation between local enterprises in Guangxi and Israeli companies.

Eliav Ashkenazy, Minister and Deputy CEO of High-Tech Technology Department, welcomed and thanked our active participation in friendly exchanges and cooperation between the two countries. During this visit, he gained a more comprehensive understanding of the situation of JJR and the smart agriculture cloud platform, and expressed his appreciation for JJR digital agriculture management model. Next, Eliav Ashkenazy, Minister and Deputy CEO of High-Tech Department of Rivolus in Israel, will also continue to discuss with JJR more matters of joint venture factory management, and continue to create a new situation of mutual benefit and win-win situation.

For a long time, JJR has actively promoted overseas project cooperation and carried out a number of overseas businesses. It has made small achievements in Laos, Australia, Malaysia and other countries, and has also created a “desert oasis” for Nigeria in Africa. JJR uses soil monitoring, intelligent water and fertilizer integration and other technologies to help overseas regions solve the problems of water storage difficulties, uneven irrigation and high labor costs. In recent years, due to the impact of the epidemic, JJR has suspended overseas business.

This year, JJR will continue its Chinese chapter and actively explore overseas business. Through in-depth analysis of overseas market demand and scale, learn from the experience of international market expansion accumulated in the past, and further formulate effective implementation plans, develop overseas markets in stages, with focus and proactively and steadily. At the same time, continue to promote and innovate smart agriculture, strengthen scientific and technological support, help more agricultural projects solve problems, provide useful reference for more Chinese agricultural enterprises to “go global”, and help China’s high-quality development of digital agriculture technology.

As a leading enterprise in the field of intelligent water and fertilizer integration + digital agriculture in China, JJR has been committed to empowering rural revitalization with digital agriculture, laying out in the direction of the entire industrial chain of digital agriculture, three carriages of facilities and equipment, digital agriculture, and plant nutrition go hand in hand, striving to tailor the most suitable rural revitalization industry for each county, continuously improving the diversified cooperation mode, giving full play to the leading role of agricultural enterprises, constantly innovating, leading the high-quality development of rural industries, and making new contributions to comprehensively promoting the rural revitalization strategy.


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